I bring more than 30 years of experience in business development, sales strategy and technology commercialisation, including senior international roles across AI, IoT, computer vision and digital transformation.

Over that time, I have worked with complex technologies, major organisations and international teams, helping turn technical capability into clear business focussed value propositions, customer opportunities and commercial growth.

That experience has shown me that good ideas rarely fail because of the technology alone. They usually stall because the customer is unclear of the tangible benefits the solution will bring, the value is poorly explained, the route to market is weak, the operational impact of the solution is underestimated or the commercial priorities are wrong.

Today, I use that experience to support founders, university spin outs and innovation led businesses as they move from idea to market. My role is to bring practical commercial judgement, challenge assumptions and help founders focus on the decisions that will make the biggest difference.

Check out my experience and recommendations on LinkedIn

Turning Innovation Into Income.